About

Hey, I’m David. I live in Seoul with my wife and toddler twin boy and girl. Been here since 2015. I came as an English teacher and started an events business a year later. Opened 2 cafes, one in Gangnam and one in Hongdae. It all collapsed during Covid. I pivoted into a language app, Hilokal. VC backed from Kakao. But I decided to leave after the birth of my twins. VC is not for me. I like bootstrapping. Now I’m on my next company, Wyrd Story. A personalized book business.

I use AI everywhere in my business. I decided not to hire anyone. Ever. Just me ad my clankers. We’re doing $60k per month now. I get lots of time with my family too. So, I’m enjoying this stretch.

What I write on this blog is AI free. I do everything else with AI, but the text on these pages, stamped out with my fingertips, all hallucinated by my brain. The purpose is to improve my decision making by sharing my thoughts, my decisions, and my results. I figure good decision making - judgement, discernment, taste - is really the last thing we humans will have.